About

Established in 2020, The Good Ones is a brand of collective ideas and designs. In the future, we hope for it to grow into a household name, but more importantly a community. A fashion and lifestyle brand that shares a love for music, art, sports, architecture and culture. Through timeless pieces and visual art, The Good Ones is about expressing the joy in life!

Our symbol, The Northern Star, represents inspiration and hope. A landmark that leads those who follow it. The mere fact of taking the risk in starting a brand embodies what it means to seek a purposeful destination and pursue it. As we look within ourselves, we can seek our own internal compass that can guide us. We can discover and develop the gifts that we already have to help us move forward as individuals and as a community.

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